The Ninety

2024

Discover the art of movement.

Challenge: The Ninety is a revolutionary dance intensive designed to inspire dancers of all levels through comprehensive training and performance. With a focus on creativity, technique, and personal growth, The Ninety needed a brand and digital presence that matched its bold mission. The challenge was to build a compelling narrative that could engage dancers, instructors, and sponsors while standing out in a competitive market.

Solution: Winston executed an in-depth competitive intelligence research phase, analyzing key industry players to define the unique space The Ninety occupies within the dance community. Armed with these insights, a comprehensive brand strategy was developed, blending The Ninety’s ethos of excellence and artistry with a modern, inviting digital presence.

Set your business apart.

To bring the brand to life, Winston used AI tools to generate stunning imagery, ensuring the visuals aligned perfectly with the vibrant energy of the dance community. These tools allowed for the rapid creation and refinement of artistic concepts that resonate with the core audience, helping The Ninety stand out in the crowded landscape of dance programs.

Guide your audience with intuitive design.

The website was designed to be more than just a digital platform—it was conceived as an extension of The Ninety’s mission. Winston developed a responsive, visually striking website that adapts beautifully across devices. The layout prioritizes clean, intuitive navigation while immersing users in the dynamic world of dance. Each section flows seamlessly, guiding users to register, explore event details, and connect with the vibrant community behind The Ninety.

The website’s design includes:

  • A visually compelling homepage that immediately engages users

  • Adaptive layouts optimized for both mobile and desktop experiences

  • AI-enhanced imagery that showcases the passion and artistry of the dancers

  • Simple, intuitive navigation, ensuring users find information quickly and easily

  • Bold, inviting calls to action that drive registration and engagement

Lead the future of dance.

Through strategic messaging and innovative design, Winston ensured that the website not only serves its functional purpose but also becomes a dynamic tool for driving participation. The new brand identity, rooted in competitive research and visual storytelling, has successfully positioned The Ninety as a leader in the world of dance intensives, attracting dancers from across the globe.

Unlock potential.

By combining the power of AI-driven imagery, thoughtful design, and strategic insights, Winston helped elevate The Ninety’s digital presence to match the ambition of its founders. The website and brand strategy now serve as a foundation for future growth, helping The Ninety continue to push the boundaries of dance education and performance.