ENTFLA Football League
2024
Score big with winning strategy.
Winston Alford-Hamburg partnered with ENTFLA, an emerging arena football league, to build brand identities and develop strategic business solutions that would set the league up for success. Collaborating with key figures, including NFL Hall of Famer Andre Reed, league owners, ticket sales executives, and potential investors, Winston brought both creativity and strategy to the table. His work on investor pitch decks, business strategy, and visual identity helped position ENTFLA as a league ready for growth and innovation.
Iterating for impact.
To develop the perfect logo for ENTFLA teams, Winston Alford-Hamburg used advanced tools that enabled rapid exploration of thousands of variations. These technologies allowed him to quickly generate, scale, and refine designs, ensuring every logo was visually striking and versatile for uniforms, helmets, and branding. This process helped deliver finely-tuned, high-impact logos that resonated with fans and stakeholders alike.
Build a fierce identity that stands out.
Winston designed dynamic team identities, including logos, mascots, and uniforms, that captured the unique essence of each team. Teams like Riley the Railhawk and Piston Panther reflect the intensity and speed of the game, with bold designs extending across helmet decals, shoulder patches, and end-zone branding. Winston’s approach to visual identity made each team memorable, enhancing their appeal to fans and potential investors alike.
Engage fans with electrifying visuals.
From the powerful image of a charging panther to a locomotive-inspired mascot like Railyard Rex, Winston’s designs were crafted to engage and captivate. These electrifying visuals brought energy and excitement to the field, resonating with fans and giving the league a competitive edge. By integrating compelling imagery across uniforms and in-game branding, Winston ensured that every aspect of the game-day experience reflected the intensity of arena football..
Design strategy that drives results.
Winston’s work extended far beyond creative design. He developed a clear business strategy for ENTFLA, aligning the league’s growth goals with investor expectations. His work on the pitch deck outlined a bold plan to scale to 30 teams by 2026, as presented to potential investors and stakeholders, including NFL veterans like Andre Reed. Winston ensured the pitch deck didn’t just focus on visuals but also emphasized the business model, financial projections, and investor ROI, driving compelling conversations with stakeholders.
