50 Colors
2017
Splash in everyday color.
In this project, Winston Alford-Hamburg transformed 50 everyday liquids into a study of color interactions. Sourced from his apartment, these liquids—from hot sauce to sunscreen—were carefully mounted in small jars and arranged into color palettes, inviting the viewer to explore the unexpected beauty and complexity hidden in the mundane.
See how color shifts.
Each liquid’s hue was examined in relation to the others, revealing how colors change when placed side by side. From the rich browns of soy sauce and whiskey to the vibrant blues of mouthwash, Winston’s work illustrates how colors can appear to move, blend, or clash depending on their context. Subtle contrasts between the transparency of oils and the density of vinegar demonstrate how even small shifts in texture or translucency can change our perception.
Design with purpose.
Winston’s expertise in design went beyond aesthetics; he envisioned a space where art, culture, and community would come together in perfect harmony. He led the design conceptualization of the new café-art gallery-artist residency, proposing a vision that would make the space both functional and inspiring. Winston’s designs were a true reflection of the brand’s values, creating an inviting atmosphere where customers could experience the intersection of art and wine in a setting that was as beautiful as it was meaningful.
Uncover the unexpected.
The project plays with how color can surprise. Placing bright red DayQuil next to a cool, clear lotion creates an unexpected visual tension, while the earthy tones of peanut oil soften the boldness of cleaner fluids. Each palette encourages viewers to reconsider how even the most familiar liquids can form intriguing visual relationships when viewed through the lens of color.
